Idealz continues to strengthen its presence in Lebanon with a strategic location at Beirut Duty Free, bringing its signature “shop and win” experience to travelers just moments before takeoff.

Located in the departures area of Beirut–Rafic Hariri International Airport, the Idealz space allows passengers to shop idealzbasics products while waiting for their flights, turning travel time into an engaging and rewarding experience. Travelers can participate in Idealz draws through their purchases, adding excitement to the departure journey.

As part of its Duty Free presence, Idealz also showcased its most valuable prize to date: the Audi RS3, offering travelers a firsthand look at one of the brand’s headline rewards. The premium display drew strong attention, reinforcing Idealz’s positioning around high-value, aspirational prizes and elevating its visibility within the airport’s retail environment.

This airport location complements Idealz’s Experience Center in Downtown Beirut and its digital platforms, reinforcing the brand’s focus on accessibility and convenience. By entering the travel retail space, Idealz continues to engage a diverse audience that includes frequent travelers, business passengers, and members of the Lebanese diaspora.

Over the past year, Idealz has rewarded more than 300 winners, including five cars, two luxury watches valued at $30,000, over $250,000 worth of gold, and hundreds of electronics prizes.

As the year comes to a close, Idealz is preparing for its biggest upcoming prize yet: $75,000 worth of gold, to be awarded on New Year’s Eve during a live broadcast on LBCI, hosted by Wissam Hanna.

With its presence at Beirut Duty Free Departures and the showcase of the Audi RS3, Idealz continues to redefine retail engagement, ensuring that shopping, excitement, and the chance to win extend even to the final moments before departure.

For more information, visit www.idealzlebanon.com, download the Idealz Lebanon app, or follow @idealz.leb on Instagram for the latest updates and announcements.