The Saudi Media Forum has entered into a partnership with Elaqat, a public relations and communications firm, to serve as the official PR and communications partner for the forum’s fifth edition, taking place in Riyadh from February 2–4, 2026.

The collaboration aims to strengthen the media ecosystem, unify the forum’s messaging, and boost its media presence both locally and across the region.

Under the agreement, Elaqat will manage and execute the Saudi Media Forum’s strategic public relations and communications activities. This includes coordinating media coverage, crafting communication narratives, and enhancing engagement with both local and international media outlets, reinforcing the forum’s position as a leading national media platform.

The Saudi Media Forum is a premier media platform that annually brings together media professionals and decision-makers to examine the challenges and opportunities shaping the development of the media industry, both locally and across the region.

The forum brings together a select group of prominent media figures and industry leaders to discuss key issues and challenges facing the sector, exploring ways to stay ahead in a rapidly evolving world under the theme, “Media in a Shaping World.”

The fifth edition of the Saudi Media Forum will feature over 100 panel discussions and more than 300 speakers, establishing it as a central event in the year of media transformation. This flagship forum reflects Saudi Arabia’s vibrant cultural and developmental landscape, marked by the growth of specialized events and a spirit of openness, welcoming global voices to engage and gain deeper insights into the country’s rich and enduring culture.