Paris Saint-Germain has announced a new global partnership with Beyond Developments, a Dubai-based real estate developer known for creating seaside destinations with a contemporary, futuristic vision.

Under this strategic partnership, the name "Beyond" will appear on the club’s official jersey sleeve as the Premium Sleeve Partner until 2029, in a collaboration aimed at shaping the future of sports, lifestyle, and urban architectural design on a global scale. The "Beyond" logo made its debut on the Paris Saint-Germain men’s official jersey during the French Ligue 1 match against Paris FC.

Beyond on Paris Saint-Germain's jersey.

Strategic partnership
Paris Saint-Germain and Beyond Developments share a vision rooted in creativity and culture, extending beyond sports and real estate. Together, they aim to engage a global audience seeking extraordinary experiences - both inside and outside the stadium - within a contemporary lifestyle that reflects identity, ambition, and a value that transcends space and time.

Since its inception in 2024, Beyond has emerged as a rising name in Dubai’s real estate scene, creating coastal destinations that place people at the heart of the living experience, seamlessly blending nature, architecture, and contemporary urban lifestyle. At the same time, Paris Saint-Germain continues to expand its global presence beyond the football pitch, building a brand with broad cultural influence that combines high performance with a modern, contemporary identity.

The partnership takes on added significance through the global stature of both Paris and Dubai. Paris embodies rich cultural heritage, elegance, and fashion, while Dubai represents innovation, renewable energy, and a forward-looking vision. Together, these two cities inspire the world, continually redefining modern living through innovative and impactful approaches.

Chief Revenue Officer at Paris Saint-Germain Richard Hazel Glive said: "This partnership reflects a shared vision that goes beyond sports or real estate development. We share a deep belief that sports, like architectural design, have the power to inspire people and create impactful experiences in their daily lives. Beyond's approach to developing meaningful destinations embodies our ambition at Paris Saint-Germain to build genuine connections with our fans based on passion, creativity, and human interaction."

On his part, Adil Taqi, CEO of "Beyond," said: "We begin our journey in 2026 with this strategic partnership with Paris Saint-Germain, one of the world’s leading football clubs - a step that reflects our ambition and vision for the future. Just as football has the power to unite people and ignite passion, thoughtfully designed real estate projects have the potential to inspire and leave a lasting impact on lives."

With a global fan base of over 500 million, including more than 235 million followers across digital platforms, Paris Saint-Germain reinforces its status as one of the world’s most influential sports and lifestyle brands.

"Beyond" continues to expand its presence in the United Arab Emirates, the Middle East and North Africa region, and other international markets, making this partnership a new milestone in broader global interaction.