Lebanon moves to rebrand “Turkish coffee” as “Lebanese coffee”

Business Tech 11-02-2026 | 15:51

Lebanon moves to rebrand “Turkish coffee” as “Lebanese coffee”

Syndicate request: Restaurant and café owners are urged to update menus, promotional materials, and staff language to reflect Lebanese cultural heritage.
Lebanon moves to rebrand “Turkish coffee” as “Lebanese coffee”
Lebanese Coffee. (illustrative)
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The Syndicate of Restaurant, Café, Nightclub, and Pastry Owners in Lebanon has called on all owners of tourism establishments, restaurants, and cafés to adopt the name “Lebanese Coffee” instead of “Turkish Coffee” on menus, promotional materials, and advertisements.

In a statement, the syndicate said: “Out of concern for preserving Lebanese identity, especially in the tourism and restaurant sector, which represents Lebanon’s cultural and civilizational face, we urge all tourism establishments, restaurants, and cafés to use the name ‘Lebanese Coffee’ instead of ‘Turkish Coffee’ on menus and in all promotional and advertising materials, and to instruct their staff to use this name when interacting with customers.”

 

Tony Ramy, President of the Syndicate of Restaurant, Café, Nightclub, and Pastry Owners in Lebanon. (X)
Tony Ramy, President of the Syndicate of Restaurant, Café, Nightclub, and Pastry Owners in Lebanon. (X)

 

The statement continued: “Coffee prepared in this style has become part of daily Lebanese heritage and an element of our cultural identity that we take pride in and seek to showcase to visitors and tourists. The syndicate emphasizes that this call aims to strengthen national distinction in the hospitality sector, in line with highlighting Lebanon’s unique cultural and tourist identity. We encourage all colleagues to support this initiative, as unifying the name represents a key step in expressing pride in our national identity and Lebanese heritage.”