The Italian Ministries of foreign affairs and of economic development in collaboration with the Italian Embassy in Beirut and the Italian Trade Agency organized on July 3, the first country presentation on Lebanon.
The event was hosted at the headquarters of the Italian Trade Agency in Rome and aimed at presenting the Italian private sector the opportunities of investments in Lebanon arising from the Capital Investment Program in its priority sectors of energy, water and wastewater, solid waste, infrastructures, telecommunications, and with a focus on agro-industry.
Many Italian companies attended the Country Presentation and showed strong interest in the Lebanese business community and the country’s business opportunities.
The Lebanese delegation was headed by Nadim Munla, Chief Economic Advisor of Prime Minister Hariri, the delegation consisted of Mira Daher, the Lebanese Ambassador in Rome, Youssef El Khalil, Executive Director of the Central Bank, Ibrahim Chahrour, Director for Planning of the Council for Development and Reconstruction, Fady Gemayel, President of the Association of Lebanese Industrialists, Nabil Itani, President of the Investment Development Authority of Lebanon, Nazih Braidi, representative of the Lebanese Syndicate of Contractors, and Albert Aoun, President of Lebitalia Business Council.
The Italian side was assembled by Roberto Luongo, Director General of the Italian Trade Agency, Luca Gori, Director for Middle East of the Ministry of Foreign Affairs, Stefano Gatti, representative of Cassa Depositi e Prestiti, Francesca Zadro, Director of the Italian Trade Agency in Beirut, and Pierluigi D’Agata, Director of Confindustria Assafrica Mediterraneo. Cristiano Pasini, UNIDO Regional Director, also intervened to present the program of development of Industrial Zones, developed by the Lebanese Ministry of Industry in partnership with Italy, the European Investment Bank, the European Bank for Reconstruction and Development, and the UN Agency.
Following an outline of the Capital Investment Program and of the business environment in Lebanon, the Country Presentation focused on the project foreseen in the priority sectors identified, and on the success stories of Italian investments in the country. The last segment of the program was dedicated to B2B meetings.
Participants expressed the need to shift from a business model based exclusively on trade relations to one open to industrial partnership and joint ventures, in order to build on the manufacturing potential of Lebanon.
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