BEIRUT: In an effort to promote continuous trade, the Italian Embassy in Beirut and the Italian Trade Agency supported Italian companies to participate in Project Lebanon, marking Italy’s thirteenth consecutive presence this year.
Once again, The Italian Pavilion exhibits great participation at Project Lebanon by welcoming nine Italian companies who are represented by 19 delegates.
The exhibitors cover a wide range of products including machines, equipment, materials, and technologies related to construction industries, bathroom furniture, procurement services, shims, water-stops, metalworking machinery, and PMV accessories.
Trade Commissioner of the Italian Trade Agency Francesca Zadro shared with Annahar Italy’s great faith in the Lebanese market and the opportunities that emerge from the development of the Capital Investment Program, which is the investment plan in large infrastructures launched by the Lebanese Government for a value over 20 billion dollars.
“The presence of these Italian companies exhibits the great interest that Italian companies show for the Lebanese market in general, and the construction sector particularly, because this sector is one of the most promising in Lebanon,” Zadro said.
The value of total Lebanese imports of building materials amounts to 445 million dollars, 11% of which come from Italy for a total value of 48 million dollars. This ranks Italy as the second among European countries who supply to Lebanon, and third in the world behind China and Greece, with 1.6 billion dollars and a market share of 8%.
Zadro focused on the special relationship between Italy and Lebanon, and the faith that Italy has in the cultured Lebanese consumers, especially in those among the visitors of Project Lebanon who, through their presence, are enabling participants to establish new contacts, renew existing partnerships, and explore new business opportunities.
The Italian Pavilion also includes a section called ITALIA Business Center, which was set up to provide logistical support to Italian exhibitors and assistance to Lebanese visitors. In this space, there's an area designed to host business meetings.
This exhibition is now considered as an annual rendezvous for everyone working and operation in parts of the construction sector such as architecture, engineering, interior designing, contracting, manufacturing and distributing.
The twenty-fourth Project Lebanon is currently taking place at the Sea Side Arena and will end on Friday, June 21.
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