BEIRUT: The Cannes Lions International Festival of Creativity awarded Annahar the Grand Prix for Print & Publishing for its 'Blank Edition’ last year which protested the government formation crisis.
The move sparked nationwide conversation over elected officials' inability to reach a middle ground and form the much-needed government.
“It was a perfect demonstration that print creativity can do a lot,” said Olivier Altmann, jury president and co-founder of agency Altmann + Pacreau.
Meanwhile, Dani Richa, CEO of Impact BBDO, expressed his delight at the award "which has been awarded for the first time to a participant from eh Arab world."
He credited the impact of the issue to the fact that "it came at a time of declining printing sales and the ongoing challenges of adapting to the digital world."
1,252 entries from 62 countries were competing for the Grand Prix, which is considered the Oscar of the publishing world, he added.
Last year, the Grand Prix in Print and Publishing was awarded to Budweiser’s “Tagwords” print campaign, which implemented cryptic terms to intrigue viewers, which then pushed them to locate unlicensed photos of rockstars drinking Budweiser beer.
In April, Annahar captured three awards at the 2019 Dubai Lynx Festival for printing the entirely blank newspaper on October 11, 2018.
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