NAYA| NDU Students launch “EVE Can Change:” A campaign for women's empowerment

The Eve initiative chose “Change Starts from Within” as their campaign’s slogan, communicating the ideal that women can initiate change in their societies
by Patricia Batruny

10 December 2018 | 13:03

Source: by Annahar

  • by Patricia Batruny
  • Source: Annahar
  • Last update: 10 December 2018 | 13:03

Deputy Paula Yaccoubian, (center) with the NDU students who created the "Eve" Campaign. (Annahar/Patricia Batrouny)

BEIRUT: “Eve Can Change” is a campaign to empower women in Lebanon and the Arab world designed to help women between the age of 18 to 30 who are undergoing crucial changes and challenges in their lives.

On October 30, a determined group of journalism students with a vision launched the campaign at Notre Dame University in the presence of the campaign’s deputy Paula Yaccoubian. Randa Yassir, who was representing the Minister of Women’s Affairs Jean Ogassapian, and other administrators, staff, and students from the university.

“EVE has a double meaning: on one hand, the word means ‘woman,’ and on the other hand, each letter stands for a powerful word: Encourage, Value, and Empower,” Eliane Eid, a journalism student, added.

The Eve initiative chose “Change Starts from Within” as their campaign’s slogan, communicating the ideal that women can initiate change in their societies. They have also pushed their campaign to the forefront through creating an online presence.

“The battle has been hard fought but we still have a long way to go,” said Maria Aoun, a member of Eve Can Change.

The campaign will be taking part in an international competition titled “Peer to Peer”: Facebook Global Digital Challenge. NDU journalism students will be facing students from fifty other universities to discuss one theme: fighting extremism or any form of hate speech that exist in the community.

“The teams that reach the top three will win scholarships and a trip to the United States to present the campaign in front of a jury,” Tracy Saade, another campaign member, told Annahar. The team submitted their project on December 6 and are eagerly waiting for the results that are scheduled for December 15.

On December 1, Eve Can Change members launched their first workshop series entitled “How to Look, Think, and Act like a Leader.” Rita Lamah, psychology coach and TV presenter, Milad Hadchiti, image consultant and public speaking coach, and Phillipe Aboou Zeid, journalist, presented these workshops to participating women.


Welcome to “Naya,” the newest addition to Annahar’s coverage. This section aims at fortifying Lebanese women’s voices by highlighting their talents, challenges, innovations, and women’s empowerment. We will also be reporting on the world of work, family, style, health, and culture. Naya is devoted to women of all generations — Naya Editor, Sally Farhat:

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