NAYA | DAWRIC targets women entrepreneurs in Lebanon

The Entrepreneurship training targeted women entrepreneurs and provided them with the knowledge and skills to expand their existing business.
by Ryme Alhussayni

7 September 2018 | 12:59

Source: by Annahar

  • by Ryme Alhussayni
  • Source: Annahar
  • Last update: 7 September 2018 | 12:59

This image shows the conference room where the workshop was held and the participants preparing for the first day. (Annahar Photo/Ryme Alhussayni)

BEIRUT: Driven by technological progress, the future of work is potentially offering unparalleled opportunities. Industries from agriculture to education are integrating tech into their day-to-day operations, making it harder for the people who lack tech skills to keep working.

This year the British Council organized the Entrepreneurship workshop under the name of Direct Action for Women: Reform, Inclusion and confidence (DAWRIC) and funded by the EU.

The workshop was led by proAbled (Sic) academy, which is an online platform that connects HR and recruitment departments in companies to potential employees trained by NGOs; it took place on Monday and lasted until Thursday at the Gefinor Rotana, Hamra.

The Entrepreneurship training targeted women entrepreneurs and provided them with the knowledge and skills to expand their existing business. Each of the 21 participants come from different backgrounds and own a different kind of business.

“Group work helps me see things from a different perspective, we get to discuss our issues in order to grow our businesses and find solutions to the problems we are facing. I learned a lot of new technical words and I’m hoping by the end of the workshop to learn how to be better in terms of branding and marketing,” said Marie Georges Hatem, founder of a dairy business named Em El Khayrat.

The candidates got the chance to meet investors and microcredit institutions, such as Lebanese League for Women in Business (LLWB), Foundation Diane and many more. They also received certificates during the last day of the training.

“I believe that these kinds of workshops, that help triggering our creativity, teach us how to introduce our businesses properly to customers and develops our patience in certain situations,” said Rima Gedeon, one of the participants.

The main speaker of the workshop Samer Sfeir, who’s specialized in Entrepreneurship programs, explained that in order to understand the topic well, the candidates have to walk a certain path, which begins with their mindset and ends with learning the criteria which define a good woman entrepreneur.

“Looking at the downturn in the Lebanese economy, we face two options, one is to simply give up or to actually bounce back. But in order to bounce back, one has to be different than what the market usually offers, one has to stand out,” said Sfeir to Annahar.

Sfeir unfolded the criteria that best defines a good woman entrepreneur, and that is innovation, as it helps open up new dimensions for the business and the added value of the product/service to people’s life. Having these two characteristics, one can guarantee the sustainability of the enterprise.

The workshop discussed different topics starting with leadership, team building, sales, online marketing, etc… and ended by introducing the participants to funders and investors in order to build up new connections.

Some of the participants started their businesses because they were unemployed and there are no chances of job opportunities in Lebanon. However, they chose not to give up, and instead, focus on helping low-income people with their businesses and creating new job opportunities.

Rana Tabbara contributed to this article.


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