BEIRUT: Hundreds of youth gathered Wednesday night at The One, one of Beirut's leading nightclubs, to watch Take Action’s concert.
The event, which featured four bands that are highly popular among people in their twenties, was aimed at encouraging first-time voters to participate in elections.
Dancing to MEEN band’s tunes, jumping to Amy Smack Daddy’s music beat, or singing along Waynick and KOZO’s songs, attendees did not fail to express the fun they were having.
Between every couple of songs, the venue’s huge screens revealed Take Action’s slogans, encouraging people to vote for whoever they want.
“Just vote,” a slogan read, while another read “every Saturday there’s a party, but not every Sunday there are elections.” Other slogans read: “Your goal is easy. It’s easy to vote,” and “It’s 2018, let’s welcome elections.”
While some young attendees were dancing all night and buying drinks at discounted prices, thought-provoking slogans, which were stretched over a large screen, were embellishing the joyful scenery.
Among them were: “You don’t want to vote? Then get yourself a wasta,” “You don’t want to vote? Then pack your bag,” this last one pointed a critical finger at what many young Lebanese people have in mind: immigration.
Not everyone at the party was paying attention to the electoral vibe around them, but even without voluntarily getting engaged, their surrounding must have had some impact on them, which is due to the psychological effect of visuals and music on the brain.
According to Dr. Haig Kouyoumdjian from Psychology Today, who based his text upon research outcomes, “the effective use of visuals can decrease learning time, improve comprehension, enhance retrieval, and increase retention.”
“By retrieving a visual cue presented on the pages of a book or on the slides of a lecture presentation, a learner is able to accurately retrieve the content associated with the visual,” Kouyoumdjian mentions.
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