Razer aims to dip its toe in the mobile market

Many consider the gaming company’s decision to enter the domain of smartphones to be bold, especially since they will be standing toe-to-toe with phone industry giants such as Samsung and Apple Inc.
by Yehia El Amine- YehiaAmine

31 October 2017 | 16:18

Source: by Annahar

This photo shows Razer's gaming peripherals, keyboard and headset. (Photo courtesy of Razer)

BEIRUT: Gaming peripheral and laptop maker, Razer is set to release its very own smartphone on November 1, with it being specifically tailored to its own dedicated market of hardcore gamers.

San Fransisco based-Razer’s development of a smartphone should not come as a surprise as evidenced by the company’s acquisition of smartphone maker Nextbit earlier this year.

“One of the most hotly rumored things about Razer is that we’re coming up with a mobile device. And I can say that we are coming up with one specifically geared toward gamers and entertainment,” Min-Liang Tan, CEO, and co-founder of Razer told CNBC in mid-September.

Many consider the gaming company’s decision to enter the domain of smartphones to be bold, especially since they will be standing toe-to-toe with phone industry giants such as Samsung and Apple Inc.

However, according to a study done by Newzoo, a global market intelligence firm specialized in the gaming industry, Razer owners are known to be loyal to the brand showing that 92 percent of Razer peripheral owners would buy a Razer product again.

Newzoo’s report, that covered mainly the United States, United Kingdom, Germany, and France showed, unsurprisingly, Samsung and Apple to be the most popular smartphone brands among Razer users; together accounting for 70.7 percent of the smartphone brands used.

Samsung takes a slight edge with 39 percent to Apple’s 31.7 percent.

Nevertheless, given Razer’s track record, focus on gaming, and the already leaked specifications of the phone, the company will most likely target the high-end smartphone market. This means it will directly compete with Samsung and Apple for market share.

However, Razer’s brand loyalty might give it a slight edge, especially since 93 percent of Razer owners do not only play PC games, but also play mobile phone games; making the appeal clear of a gaming-focused smartphone for Razer owners, with its fan-base more than twice as likely to spend money on mobile games as the online population.

“The mobile market is one of those that we’ve taken a long-term view to look at… We realized that a lot of out gamers are also passionate about the mobile gaming market, so we’ve done a couple of moves,” Tan said. 

Be that as it may, this isn’t the first time a company has taken a stab at making a phone for gamers. Previously, Nokia took a shot at it with its N-gage, Sony attempted with the Xperia Play, and even Indian brand Mitashi launched the Mitashi Play Thunderbolt smartphone almost three years ago.

According to multiple media leaks, the Razer Phone will sport a 5.72-inch IGZO display with 120Hz refresh rate, which clears that the device is targeted at gamers. For audio, the handset is listed to come with Dolby Atmos sound and packs dual front-facing speakers and amplifiers which are certified by THX.

For camera and selfies lovers, the device will pack a dual camera setup at the back and will feature a 12-megapixel primary sensor coupled with a 13-megapixel secondary sensor. From a battery perspective, reports are that it will hold a 4000mAh battery and come with a Qualcomm Quick Charge 4+ for fast charging support.

It is also said to come with 8GB of RAM and supports 4G.

As with all rumors and leaks, people are advised to take the specifications about the Razer Phone with a pinch of salt, as Razer has yet to make an announcement about its new smartphone.

“We would love to have that war chest to allow us to invest in R&D. We are known to have disrupted many industries: we’re the first in the gaming peripherals side of things, we were the first when we invented the first true gaming laptop, and we’ve gone on to provide one of the largest software platforms for gamers,” Tan said.

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