Da3douka wins KIRI Mompreneur Challenge

Around 80 applications were received, of which 30 projects were selected and given access to a series of capacity building and business development workshops which culminated in a finale .
by Maysaa Ajjan

2 March 2020 | 18:50

Source: by Annahar

  • by Maysaa Ajjan
  • Source: Annahar
  • Last update: 2 March 2020 | 18:50

Da3douka team in center with some of the judges. (Photo courtesy of Berytech)

BEIRUT: Last year on Mother’s Day, Berytech, in partnership with BEL Group, launched the KIRI Mompreneur Challenge, an entrepreneurial competition targeting Lebanese mothers with innovative ideas.

Around 80 applications were received, of which 30 projects were selected and given access to a series of capacity building and business development workshops which culminated in a finale held on Friday, 28 February, in Beirut digital district.

The winner was Afaf Balaa, founder of Da3douka, a natural homemade play dough, receiving a $10,000 cash prize and enrolling in Berytech’s incubation program for 6 months. She now has access to masterclasses, training workshops, and coaching sessions, as well as access to technical partners, mentors, grants, and potential investors.

The second-place prize worth $5,000 was won by Cosette Chahoud Daouk, founder of Forgotten Rainbows, a line of organic natural food colors, and third place prize worth $3,000 was won by Randa Harb, founder of Green Robot Tech, an initiative delivering STEAM and DIY-based projects using robotics and renewable energy. They both have access to Berytech’s incubation program for six months.

“We motivate women to launch, grow and succeed in their own ventures by creating and managing customized programs and competitions like the KIRI Mompreneur Challenge,” Ramy Boujawdeh, deputy general manager at Berytech commented.

“In 2019 group BEL came out to the world with a new identity and pledge - BEL For All For Good, aspiring to take inclusion to the next level everywhere in the world,” explained Hady Khalaf, global sales director transformation & capabilities at BEL Group, which owns the brand KIRI. “KIRI has come to women and specifically mothers with a positive message of determination and hope-giving them the opportunity to create a business venture that can impact their lives and the economy as a whole.”

Judges included Bijad Azad, associate professor at the Olayan School of Business at the American University of Beirut and the Director of Samih Darwazah Center for Innovation Management and Entrepreneurship, Asma Zein, partner in Filovault Crypta and the president of Lebanese League for Women in Business (LLWB) and Mrs. Carine Fersan, head of brand management at BLC Bank in charge of the We-initiative women empowerment program.

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Welcome to Annahar's "Startup City," a column designed to cover the hundreds of early-stage businesses in Beirut, and what they represent as to the talent and optimistic business plans of local young tech workers. Send your nominations to: maysaa.alajjan@gmail.com

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