BEIRUT: Over the past 12 years, Skyne has served diverse business communities from across the globe.
The start-up aims at supporting entrepreneurs through helping them implement their projects and allowing them to identify their companies’ potential customers and investors.
Although it launched in the Netherlands, Skyne shortly spread to reach the Middle East and started cooperating with many foreign companies in Saudi Arabia, UAE, Singapore, and the United States.
Skyne Beirut is mostly interested in supporting emerging companies in Lebanon. They help entrepreneurs through offering workshops on building a naming scheme, product or service, and, marketing in advanced stages.
The company’s current main focus falls on providing marketing services that transcends geographical borders. It depends on modern technology and the adoption of appropriate strategies to succeed in doing so.
“There is a problem among individuals when it comes to differentiating between marketing and branding,” Abdullah Hakim, CEO of Skyne Beirut, told Annahar. “Accordingly, we are working on disseminating useful information to differentiate between these two areas."
Branding is the first marketing tool, but if it is not well implemented, the marketing plan will be a failure, he added.
Hakim explained that investing in naming and designing, which falls under branding, is more efficient than marketing and should be the starting point for any entrepreneur. He also added that brands should work on capturing the interest and the trust of potential consumers or customers.
Additionally, although the country’s economy is facing a number of problems, Hakim’s trust in the country’s future remains high.
“Lebanon is a promising market,” Hakim said. “Label the shop and focus on a specific product for marketing and you will succeed.”
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